In his post, Richard Lazazzera (ecommerce entrepreneur and blogger for Shopify), reviews some of the pros and cons of offering deals for your online store. Take a look at some of the most popular ways you can use discounts to drive conversions and, of course, how to most effectively use them.
Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should the discounts be worth.Offering discounts for your online store can be a powerful weapon in your conversion arsenal, however, used haphazardly, and you can do significant damage to your brand or worse, become unprofitable.In this post, we’ll review some of the pros and cons of offering deals for your online store, look at some of the most popular ways you can use discounts to drive conversions and, of course, how to most effectively use them.
Source: 14 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue
